Case Khor

37signals pivots, becomes Basecamp

I’ve never liked Basecamp. The workflow and UI didn’t sit right with me 5 years ago, and perhaps even more so now. Most importantly, it brings me back to my previous life working agency side, and that’s most certainly not what I want now. That said, I’ve been thus far unable to find a suitable alternative that’s actually better, at a price point that agrees with Hello Moss’ current setup.

I did hower enjoy Jason Friend’s points of view on Two Jews Talking About Business, and I’ve given their best selling books a spin and found them rather inoffensive.

Then came two big announcements:

Moving forward, we will be a one product company. That product will be Basecamp. Our entire company will rally around Basecamp.

It’ll be interesting to see what the next version of Basecamp ends up like.